The ‘Macho-Man’ and his Representation in Media Texts
If we go by the ‘Performative Identities Theory’ of Judith Butler, gender is suppose to be performative, which in other words means that gender is defined by how a person behaves and not a mere biological grouping as in the case of ‘Sex’. The idea of masculinity and femininity is one of Cultural Conditioning and changes from time to time. Traditionally, masculinity or maleness has been represented in the media as very manly characters without any feminine traits, especially in the Media Texts of the 1970’s and 1980’s. James Bond, Rambo as well as Arnold Schwarzenegger from the terminator series would be some examples that we could quote here. The popular Super Mario video game which shows the character of ‘Mario’, as a male with certain acquired powers, has to rescue the princess from the monster dragon, portrays ‘Man’ as a protector, which might not be the case all the time. But then again this has been established as a stereotype for a very long time, even through our fai...