Political Economy of Media and it's impact on Media Discourse - Post 1991
With the liberalization of the Indian economy, a number of new players have entered the media sector. Although the intervention of the machineries of the state apparatus, has relatively reduced yet the interests of the Corporate houses have managed to replace it. In a world where TRP's are more important as compared to journalistic ethics, the media houses are bound to fall prey to the factors that influence the media, most importantly the political economy of the respective media houses. The flow of money and political will influences, to a great extent, the discourse generated in the media. It is obvious that, owing to these factors, a particular media organization is bound to have political affiliations. It is a very well known fact that western media organizations such as CNN and BBC work towards promoting the ideologies of the West - be it western cultural intricacies or the free-market agenda of the Bretten wood institutions. For instance the coverage of the U